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Customer Data Platforms and Multi-Channel Decision Management [Download]

Unified data is the foundation for a unified customer experience. Customer Data Platforms (CDPs) are here to help, gathering and linking data from different systems. Yet, unified data isn't enough. To meet customer expectations, marketers must deliver consistent treatments across channels with decision management tools. Read More

The No-Sweat Guide to Omni-Channel Marketing for Those Who Don’t Know How to Start

Throughout the day, consumers move across multiple devices and platforms to consume content. And the transitions are seamless—they could be on their laptop one moment, on their phones the next, and eventually move on to their smart TVs – sometimes, all within the span of an hour. In much the same way, this also marks […] Read More

The Webinar Q&A: Ask the Experts [On-demand webinar]

Join us as Mark Szelenyi, VP of Product Management at ON24 hosts the Webinar World Q&A: Ask the Experts. On the panel sit three webinar evangelists who have successfully integrated this marketing technology into their strategy. Read More

Bringing Video to Life in your Webinar Programme [On-demand webinar]

Year on year the use of video in webinars is increasing*, but the strategy behind it isn’t. In this interactive panel session, video experts and webinar managers will share their experiences of using video to drive new and engaging formats Read More

Consumer Behaviour and Expectations [Download]

Consumer Behaviour and Expectations: The 2017 Christmas Season Report [Download]   In partnership with      During the months of November and December, consumers descend upon retailers (both brick & mortar and online) and spend significant amounts during the Christmas season. Add to it unofficial “holidays” like Black Friday and Cyber Monday, and the festive period […] Read More

10 Tips for Creating Great Webinar Content [On-demand Webinar]

Webinars are the only marketing tool that allow us to be in front of our prospects for an average of 55 minutes per engagement. But the key to a great webinar, is great content. Read More

200+ speakers, 10 theatres and 10 reasons why TFM 2017 will make you a better, smarter marketer

TFM 2017 is designed to help to push the boundaries of your marketing capabilities by exposing you to some of the smartest minds in the business. Here are 10 things we are most excited about Read More

The Future of Chatbots Report [Download]

The Future of Chatbots Report aims to better understand the rapidly evolving chatbot landscape. The findings of the report are based on a survey commissioned by SAP Hybris in collaboration with both Technology for Marketing (TFM) and eCommerce Expo. Read More

5 effective tactics that help increase email deliverability

To put your business at a competitive advantage let’s dive into the best practices which help you increase the likelihood that your email will reach the inbox and be read by subscribers. Read More

CloserStill Media acquires TFM, eCommerce Expo

CloserStill Media and Justin Opie and Graeme Howe have today announced that they are acquiring Technology For Marketing (TFM) from UBM. Read More

It’s good to be bad – In conversation with Jaguar Land Rover and Spark 44

Jason Fitzgerald, marketing operations manager for Jaguar Land Rover, in conversation with Lee McEwan, Strategy Director at Spark 44, the agency that conceived the Good-to-be-Bad campaign. Read More

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Customer Data Platforms and Multi-Channel Decision Management [Download]

Consumer Behaviour and Expectations [Download]

The Future of Chatbots Report [Download]

The Customer Technology Directory