Content Marketing

Here’s a list of things hotter than content marketing this year:

  • The sun (the great big ball of life-giving fire, not the newspaper).

Thus concludes our list.

Top reasons to develop ‘video-first’ customer experience

It’s indisputable: video is on the rise, and the trend shows no sign of abating. Here are tips for how to make the most of it.

How different generations consume video content [Infographic]

New research reveals differences in content consumption between generations X, Y and Z.

#LuckIsNoCoincidence: Analysis of Unibet’s award-winning content marketing

Unibet and agency Karmarama talk through their DMA Grand Prix-winning digital advertising and content marketing campaign.

Marketing cloud heavyweights debate AI, shiny new tech and smashing silos

Report: TFM 2016’s marketing cloud panel saw IBM, Salesforce, Oracle, Adobe and Marketo square-off in an all-star debate.

Drop it like Doug Kessler [the 2016 remix]

Drop bare tweets like Doug Kessler, the king of content marketing.

CRO lost in linkbait: How to avoid desperate attempts to pump up traffic

“Editorial is dead. Long live vacuous content amid a cornucopia of irrelevant ads.” There is a better way to implement CRO says Mike O’Brien.

‘Major disconnect’ revealed between investment in content and marketers’ behaviour [Infographic]

This infographic reveals a major disconnect between the investment marketers are putting into creating content and their own content consumption.

Content automation explained: Wordsmith and the pros of an auto-prose hose

TFM interviews Automated Insights' Robbie Allen on content automation, Wordsmith, personalisation at scale and ways to wring more out of data.

The future of Twitter content marketing is in video

Twitter content marketing is all about video, argues Matthew Yeoman: Leading brands like Starbucks and Nike agree.

The science of CTAs: 8 ways to craft clickable calls to action

Effective CTAs make or break promotional copy. Here are eight steps to crafting better calls to action.

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Customer Data Platforms and Multi-Channel Decision Management [Download]