Customer Experience reports and resources

Customer experience (CX) is made up of every interaction between an organization and a customer over the duration of their relationship.

Increasingly delivered through digital channels, CX is it the full journey of a customer from awareness to acquisition, conversion to loyalty and retention, and as such it will typically involve many touchpoints between the customer and various different departments.
As customer experience becomes the battleground on which companies thrive or falter, it has never been more important to understand and improve the full customer journey.
These case studies, reports and resources should help you to create meaningful improvements to your organisation’s CX.

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 Customer journey mapping resources

Customer journey

The following resources can be found on our sister-site

Guide to mapping the customer journey
Creating a mobile-first strategy for a super customer journey

Where do phone calls fit in the customer journey?


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Customer Experience Downloads

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