Marketing Automation

How to measure your Marketing Automation campaign ROI

These days, marketing automation has evolved from being just a digital initiative buzzword, to an increasing reality that modern businesses need to embrace.

Lead nature or nurture: Is the perfect customer born or made?

Quality leads are made. Period. What a typical lead nurturing and scoring journey look like? What factors should you consider?

Martech Mind – Key questions to ask your vendor

With a dizzying array of martech out there, how do you separate the wheat from the chaff?

What is the best marketing automation software for me in 2017?

TFM takes a look at what's on offer from the best marketing automation software providers.

The beginner’s guide to marketing automation

(For people that don’t get it... which is most of us)

9 ways to save time and money with marketing automation [Infographic]

How you can make the most out of your investment.

Watch: The relentless dystopian future of marketing

Virtual reality, collaborative marketing, big data... what the marketing world will look like in 2020.

Marketing cloud heavyweights debate AI, shiny new tech and smashing silos

Report: TFM 2016’s marketing cloud panel saw IBM, Salesforce, Oracle, Adobe and Marketo square-off in an all-star debate.

Marketing automation and AI will take 30% of jobs. Is resistance futile?

Automation will eliminate 1 in 3 marketing jobs and erode agencies further, says Mike O'Brien. Here's how you can be prepared.

The do’s & don’ts of marketing automation… what the vendors forget to tell you

The truth about marketing automation and what the vendors aren’t telling you. Here's what you really need to know.

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Customer Data Platforms and Multi-Channel Decision Management [Download]